Secret Kings and Their Marketing Teams
No one is convinced that the social reformer, regardless of ideological, political, or social position, is advocating for all of the “social reform” they’re advocating for, out of some sense of humane magnanimity.
Just as no one is convinced that the businessman, regardless of commitment to sales, investing, or making profit, is advocating for all of the “capitalism” they’re selling and marketing for, out of some desire to destroy, despoil, or ruin.
However, because creatives tend to be socially minded rather than business-minded, they tend to get the last word in describing, defining, and making the myths that the audience believes about not only their motives, but also the motives of their opposites.